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The UK are thinking Eco and heading for a green farewell. |
Just as awareness of environmental issues is on the rise in day to day life, green concerns are now also a consideration in death. MINTEL's exclusive consumer research shows almost two-thirds (63%) of Brits like the idea of an eco-coffin, made of cardboard or wicker. Meanwhile, around the same number (64%) like the idea of a green funeral, where they are buried in a woodland or meadow, with woodland funerals proving most popular.
The growing interest in a more natural and eco-friendly approach to funerals has lead to rapid growth in the number of natural burial sites. With over 200 natural burial sites now in the UK, the number has doubled since the start of the millennium.
"There is rising popularity of non-traditional funerals, especially those with environmental components. Interest in environmental issues has encouraged both consumers and providers to develop a range of alternative elements in the funeral process, including both eco-coffins and natural burial sites.
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“This trend and interest is encouraging a new breed of funeral providers who are innovative as well as sensitive” explains Katy Child. Mintel Global Researchers
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